BRAND AND IDENTITY DESIGN
ABOUT THIS PROJECT
Sun Hunters is a business of adventure, mud and great memories. It is based in the island of Grenada where it provides its services to local market,as well as, to the thousands of tourist who visit the island every month.
We were hired to help them create a brand an identity system that fully represent them and that will be able to fit within the different marketing collaterals that they were going to use
As a brand new business we had to work from scratch to get ideas and concepts rolling. We needed to understand the goals and vision of the owners in order to craft their vision. Also, we spend time working towards understand who their customers were going to be, as the identity will set the mood of adventures. While, their brand’s voice will highlight safety and adventure.
We created three logo concepts for this project. Where we focused on the vehicles and also on all the elements that make up the island of Grenada. That is, water, sand, skys and beautiful moutains.
THE FIRST LOGO + BRAND CONCEPT
THE FINAL CONCEPT
>For the final concept, our design and creative team concentrated on bringing in the main elements from the other concepts. Also, we focused on what is the user will see when they are using the services. As a result, we combined the beach waves, the sun, the hills and the sand.
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