5 ways to improve your coaching website

5 ways to improve your coaching website

5 Easy ways to improve your coaching website

Improving a website seems like everything everyone is talking about, right?

Well, your website is key to improving the experience of your coaching business’ customers. As a result, we have to ensure that your website is a peak performance.

On my last blog post, I spoke about the reasons why your coaching website may not be working as it should.

Today, we will discuss a few strategies you can use to fix the issues above and improve your website right away.

Who is this for:

1. For coaches who have a website and are looking to improve it

2. For a coach who is looking to build a website, but wants to see great solutions to the questions he or she may have

Let’s dive in..

For today’s blog, I will make it base in two types of coach practices –  Fitness coaches and Life Style coaches. But it can be used into any coaching website or even a blogger’s website.

1. Add White spaces or Improve white spaces on your website

This one is key for lifestyle coaches…

In many occasions, I have worked with clients who would like to see less white space on their website. Most of the time, we believe that all this extra space can be used to showcase products and services.

But in reality, white space shows good design and a relax experience for your customer. It helps your website focus on what really matters and on what will help you generate more leads, instead of having shiny objects that distract.

whitespaces for website

On research conducted by Crazy Eggs, and analytics company. It showed that having white space can help you increase conversation by 20%.

Imagine what this means to your coaching business?

2. Use attractive calls to actions

Your potential customers are on your website because they heard about you. Maybe they saw you on youtube, or even on a video with another coach.

When they login to your website, they will start to follow visuals cues which tell them where to click and how to move on to the next point of the customer’s journey. Calls to Action that are clearly placed on your website will help you move your customers through the sales funnel that you have set for your coaching business.

Keep in mind these two elements when creating CTAs:

1. Use actionable words

2. Make them pop

3. Use bullet points to describe the benefits of your practice

Bullets are very useful!

It allows your user to read through the information quickly and get an answer to their questions as quick as possible.

Let’s say you are a fitness coach and you have a new workout program and diet plan available. You want your potential buyers to read the benefits quickly, then move on to what it is all about and then sign up to find out more.

Great ways to have bullets on your website


If you were to do this with long paragraphs, your users will most likely get bored half way through the 2 paragraphs and move on to another website.

You only have 20 seconds to get someone’s attention online. So keep this always in mind.

The other great thing about bullets is that you can personalize them. As a result, you can add a flexing bicep as your bullet’s icon or a symbol that represents relaxation and a clear mindset.

4. Use amazing images

Images are great for all types of websites. But for a coaching business, they are key.

There is something interesting about human psychology and how we as humans would like to feel the emotions others are feeling.

We can call this envy, jealousy or whatever you would like to call it, but images are the only elements that can help you achieve this.


Great Images for your webiste

Imagine heading to a fitness coach website and see images of him/her at the gym training, great clients. Then, you scroll down and you see actual people and the before and after images.

If this does not make you feel like getting started, I do not know what will.

The key with images is to use them wisely. You really do not want to have images all over the website or images that do not represent your field of work. So use them wisely and see the effect they have your users.

5. Make sure your websites looks great on mobile

As a person who is constantly looking at coaches information in different fields, I can tell you I mainly do this on my mobile phone. And so does the rest of your potential customers.

 It is imperative that your website is mobile-friendly and easy-to-navigate no matter the screen type through which it is being accessed.

Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.

Mobile website

I hope these tips help you to improve your website. They are simple tips that make a difference and can help you achieve your goals. If you have any questions or any other tips that you would like to add, comment below. Let’s create a conversation.

get a website for your coaching business

why is my coaching website not working as it should?

why is my coaching website not working as it should?

Why is your coaching website not working as it should?

Your coaching business’ website is your number one sales tools. Am I right?
I am sure you totally agree with me on this one. Hence, you have to make sure that your website is working as it should.
I have worked with business coaches and life style coaches, who have an online presence. But, their websites are not helping them achieve their goals.
Keep in mind, some of these websites have beautiful designs and fonts..
My goal with this blog post is to help you understand what in your website is not working and give you a few tips on improving it.
So who is this blog post for:
1. Business Coaches
2. Life style Coaches
3. Fitness coaches
If you meet the criteria above, continue reading. If not, I am sure you will still learn a lot in this post.
So let’s dive in….

In this article, I’m going to give you three solutions to help improve the performance of your coaching website.

Let’s start with one of the biggest core problems…
I will say is that most coaches websites are build by corporate marketing firms that do not really understand how to translate a coach passion into a design. As a result, the websites that are design are not really aimed at the target market.
Let’s say you visiting a life style coach, you would imagine a simple, relaxing ambiance on the website. Yet, you might find yourself in a corporate looking website. How does this make you feel about the life style coach?
corporate websites for coaches
Instead, imaging entering a website that is gives you a sense of relaxation, smooth colors and fonts that help align the content with the same feeling. Now this is more like it, isn’t it?

evercoach website

Your Coaching website needs to invite and engage with your ideal customer


This is one of the main reasons why creating user personas for your coaching business is key. Your coaching website needs to be inviting and appealing to your clients.

The first thing, potential customers for your coaching business do is like at over asthetics of your site, the content and images.

Well, no matter what type of coaching you do, it is a personal engagenment between you and that specific customer. One of the biggest ‘no no’ is talking about yourself in the third person. This is not emotional, instead, this creates a distant between you and that one client.
Coaching is about building trust and a personal connect.. 

Your coaching website is not showing that you are an expert on your field.


I have yet to meet a coach that woke up one day and was able to coach. I am sure, it has taken you years and in those years you built tone expertese and knowledge that you are ready to share.
Here is where videos and testimonials come in hand. In any lifestyle coaching website, videos are a must. There is nothing like creating a feeling, where you can actually see two persons experiencing an emotions.
Show your customers you care about your clients, and the results they have been able to achieve with your work. If you are a fitness coach, make sure to have before and after pictures, with some text or videos. This alone will help you increase your coaching business performance.

Your brand message is lacking a voice


Let’s imagine you are a fitness coach. You have created a website for your coaching business and a identity. Your branding is okay, but it needs a bit alignment to meet your customer needs.

Then, a person who needs motivation comes into your website. And reads ‘Change your body today’. What would this mean to them? is that message clear to your customers?

Remember, that everyone sees and understands things from their point of view. If your message is strong and engaging, it will make them read more and click on those amazing call to actions you have on your website.
When you are coaching, you are serving your customers. The idea is to create an experience that show cases what your value proposition as a coach is to them.
Go to your website and see if there you notice some of the elements I have described above. If so that is okay, every part of a business can be enhanced and aligned towards achieving its goals.
If you are a coach or a coach’s client, let us know in the comments what else you like to see on coaching websites. Let’s create a conversation.

Do I need a website redesign?

Do I need a website redesign?

Do you need a website redesign? Find out!

Over the last few years, I have noticed that website design projects follow the same path.

First businesses realize they need a website or a redesign and they look at their options. Then, they find the right freelancer or business that will do a website as they say it should be. A few months later, they have a website.

And that is it until 1.5 to 2 years down the line…

This process was okay for most companies. Actually, most websites out there were built using this methodology.

And the same thing happened when a company needed a website redesign. They will wonder why their website is not giving the results and contact a freelancer or agency.

Then, they will come up with the latest website trends and development one base on it. Three to Six months later, there is a new website that is launch to the market and remains the same for the months to come.

But what is the biggest issue with this? It seems simple and straight forward doesn’t it?

The biggest problem is that the new website or the redesign will remain stale and will not adapt to your customers as your business grows.

This is where Growth Driven Design has taken over.

Instead of going through the traditional methods and looking at the latest trends, it allows you to create a website that is 100% compatible with your customers.


My main goal with this post, is to help you understand if you need a website redesign. Also, I want to tell you about growth driven design, as I know website redesign can be expensive and full of headaches.

So why should you consider a website redesign at all..

Getting your website back to speed can be a huge help for your business. Actually, over 90% of potential customers are on the web.

They are finding the right business for all their problems with just one click or a search on google. Hence, your website needs to be able to help them accomplish this goal.

Also, your business needs to create a powerful brand presence. To be honest, having an online presence is the best way to go. It helps you create brand awareness locally and even internationally if that is your goal.

Furthermore, it gives you the ability to show case your products 24 / 7. As you may know your website is your number 1 sales and marketing representative. As a result, it is supposed to help you engage and generate leads while you take care of the business.

Now we know why your website needs to be up to date and constantly adapting to your customers.

Let’s talk on how you can find out if you need a website redesign..

I have also added a FREE checklist that will allow you to do this by yourself with ease.

1. Are you getting the results you want?

Think about how your website is currently performing. Is it helping you increase sales, get more traffic? If not, then you need to consider if a few tweaks can do the job. If not, then you might need a full website redesign.

2. Has the purpose of your website change?

Most business are constantly changing and so are your goals. It is key to re-evaluate your website even if you getting results. Then, ask yourself if the results you are getting are exactly what your business needs.

3. Understand what is not working on your site

Is your site confusing to navigate? Have you got sliders on the front page? Not enough content? all these are key aspects of a website.

4. Do you need to update the platform or framework?

If your current website is not mobile friendly, then you really need to consider a redesign. More than 80% of customers view websites on their mobile devices. Also, think about the opportunities for growth that your current frame work provides.

5. Do you have a strategy if you need to redesign?

Once you have answered the previous questions, it is time for you to think about a strategy. You have gathered what works and does not work, so it is time to move forward.

6. How has your business, marketing and other goals changed since you first did this website?

Your website is part of your business, hence it needs to continue to change as your business does. Think about the message it sends to your customers and what allows them to do.

7. What are your competitors doing?

Usually, I do not like to focus too much on competitors. But when it comes to websites, you need to see what they are doing with their website. Is your website making you stand out? is it letting your value proposition show over your competitors? Does it look similar to their own?

8. Do you need a content strategy?

Content is king! Every website needs a content strategy. By doing this it helps you educate your customer better and helps you rank on Google and Bing.

9. Do you need to update your website features?

Many websites are using pluggins and custom made features. Are these up to date? are they working? are your customers using them?

10. How is your SEO?

If your site is not up to date, then most likely your SEO is being hurt. Most of the latest SEO techniques need constant updates. Consider doing a SEO audit on your website.

 It is important for you to choose the right methods to accomplish a website redesign. If you have any other questions you think should be answered when considering a website redesign comment below. Also, if you have any questions about redesigning your website, comment below. Let’s create a conversation




How to create user personas for your business

How to create user personas for your business

How to build user personas for your website..

How well do you know your customers or your ideal customers?
Over the last five years, I have been working on developing great user personas for my business. What I have found, is that by doing this I am able to adapt my business and create better solutions for my audience.
Because the goal is to target the most ideal customer possible.
Furthermore, another thing I have learned, is that most websites or products are not based on user needs. Instead, websites and campaigns are being built on the best trends of 2017, 2016….
I am sure you have seen websites and post with ‘Best website design trends of 2017’.
As a result, we are seeing websites, campaigns and products based on trends and not needs and websites that look the same as others.
The goal of doing user personas or buyer personas is to understand your customers goals. As a result, it is key to identify their background story, demographics, needs and goals. Furthermore, it will help you understand their interests and the tone of voice to use when engaging with them.
The results?
Well you get to understand them better and communicate better with them. Overall, this is what inbound marketing and growth driven design are all about. Engaging rather than disrupting.
Today, my goal is to show you how to do this even if you are just starting blogging or new in business. It works for both online and offline businesses. In addition, I will share with you the best method to do this, by using a template that is great and easy to use.
Before we dive into the process and the benefits, let’s talk about the personas we are about to work on.

What are user personas or personas?

In simple words, it is your ideal customer, reader or user. In addition, it is the fictional person or group of persons you build to identify your key customers.
If you are a new business, it is key to identify your ideal customers. Also, it is key to do this even if you are identifying your brand and not only when you are doing a website or product.
For those who have been in business for a long time, this process is a lot easier as you already know who your customers are. In addition, it is key that you do this for any new project that requires your team to know the customers you are targeting.
how to create user personas

So why User Personas are important then?

  • Allows you to create products base on your customers’ needs and goals
  • Helps designers and developers create website with a User Experience based on actual customers
  • Gives marketers the ability to create powerful marketing campaigns
  • Helps you understand your customers needs and goals better
  • Helps you identify your main customers
  • Gives you the ability to align your business goals with the people that love your product


How to create user personas for your business?

The first thing you have to do here is to give your ideal customer a real name and a category.
You want to feel connected to them. If you name them client 1 or 2, there is no connection between the two of you.
But, if you name your client Mary and put her in the Marketing director category, there is a connection that is instantly created.
From there, you look at the overview of this person. Start by discussing their background. Here are a few questions to help you with this section.
1. What she / he likes to do
2. What she / he does at work?
3. How do they feel about they do ?
4. What are her hobbits or what she does after work?
Then start working on her demographics..
Let’s talk about her age, culture and other aspects that make up a persons demographics.
Here is a few examples..
Age: 30
2 Children
Lives in the City
Makes x amount of money per year
Husband is an architect
Is very active (for fitness companies)
user demograpics
From here you can move on into the pre-sales section. Here you will look at her goals, the problems that she might be having and your solution for this (value proposition).
It is key to identify at least 3 – 5 goals that your ideal customer is looking to achieve.
Then we move into identifying the problems they are having. They key here is to identify a solution for each problem.
The worst thing you can do is identify a problem for a client and not give them a solution. So identify 3 – 5 problems and give them each a solution with one of your services or products.
user goals
One of the elements that helps us connect better with people and clients is to understand their emotions. The way they feel before they buy from us and the way we make them feel after they are your clients.
So divide emotions into two. First, is what they are feeling before they buy..
This can be stressed, excited, worried...
Then look into describing how they felt after the bought from you…
From here you are now able to understand and engage your new customer. You are understanding their emotions and learning about their needs and the value you are creating for them. Now, it is time to create a quick elevator pitch for this client category…
I am sure you have seen the TV show ‘Shark Tank‘. In this great tv show,  entrepreneurs go to make a hopefully good pitch to investors. Well, the pitch you want to write here, is not as big, but it is even more powerful.
Because you do not have 5 – 10 minutes to tell your clients what you do, why you are the right choice and the results you can achieve. Instead, you have just a few seconds or minutes to do this.
If you are not too sure on what this is, in simple words it is a persuasive speech you use to tell your ideal customer what your value proposition is.
Customers actually take about 20 seconds to make a decision once they enter your website. Hence, having a message that speaks in your customers voice is key at the start of your page.
Take a look at this website, where you can learn to create a great pitch for your user personas.
Most of the time when learning how to create user personas, this is where the tutorial ends. The problem is that this is just the pre sale part of your customer or user journey. Whether you have a blog or business your goal is to keep and continue to drive your customer to your website or business.
Hence, when I am teaching how to create user personas or working on creating my own personas, I do two more steps.
Not every sale is closed right away. As a result, the user is not a client, but a lead. So for you to be able to increase the percentage of leads that become clients, you need to understand the following:
  • Customers goals (6 to 12 months goals)after they have learned about you. Can you help them achieve these goals?
  • Biggest on boarding Challenges and your solutions to these challenges (Come up with at least 3)
  • Biggest new customer challenges and your solutions

Once you have these questions answered you are able to easier transform leads into customers. One of the greatest platforms where you can keep track of where your customers are in the customer journey is Hubspot. And it is completely FREE.



From here, you need to imagine that you have successfully get this customer or user to read and share your blog. When we are looking at how to create user personas we need to think about their goals when they sign up to work with us.

Let’s do this again in a 6 to 12 month goals plan, but think about it as if they are now your customers. Also, you have to think about the on boarding challenges that your customer will have in order to remain a client for long period of time.

Come up with a few challenges and some great solutions. In this post on how to create user personas, my goal was to give you an easy way to do this. As a result, I strongly recommend you to download the template we have created for you. As a result, you can follow this post and work on your user personas.

I strongly suggest you to do at least 3 personas categories. Keep in mind, that you can create multiple variations of the same persona. If you think this was useful, make sure to share it with your social media communities.

If you have any questions or got other methods that can help others to learn how to build user personas, share them below! let’s create a discussion.

Download your FREE template on how to create user personas.

this is the same template we have used to create user personas for our businesses and clients. It works towards really identifying who they are and how you can help them.

how to create user personas ebook

Redesign a website: 10 main elements to look for when redesigning a website

Redesign a website: 10 main elements to look for when redesigning a website

10 Elements to look for when redesigning your website

How would you like to find out my secret weapon for redesigning a website that generates powerful ROI?

Well today is your lucky day….

Today, I will pull back the curtains and share my website redesign process with you.

This process has been quite effective in my previous redesigns projects.

Part 1 of the redesign website process: Current Website Analysis.

1. Analyze your current website

Once a website has been running for a while, it will posses great data that will be used when redesigning a website.

If you are using an analytics tools on your website, this will be key when analyzing the current SEO status of your website.

By analyzing this data, we can also track the current website’s performance. As a result, we will know user demographics, where they are coming from and monthly number of users into the site.

Another part of your website we want to pay close attention to is the content. Moreover, this content can be enhanced to help you achieve your goals.

This content does not have to be thrown away, instead we will use some of it as part of your website redesign.

This is how you do it…

Start by analyzing the number of pages on your website. You can do this through your site map, or if you are using WordPress, you see your pages.

Second, look at the number of blogs available on your website. I will suggest that you store this content else where.

Third, look at features available on your website. In this part, it will be key, if you can put aside the ones that are used the most.

Last, make a list of the landing pages available on your current website. If you do not have any, then this is a good place to start creating one.

2. Analyze  your website’s analytics

There are many decisions that can drive you to redesign a website. One of the most important parts to analyze is the statistics of your current website.

For this step, visit Google Webmaster tool and Google Analytics. Here you will be able to gather the following information:

  • Organic reach
  • Traffic from Social Media
  • Top Referrals
  • Marketing from Email list
  • Direct Traffic

Another key element you need to find here, is the devices that your users are using to visit your website.


This same tool gives you the ability to see what devices and operating systems your users are using.

3. Most important pages, blogs and landing pages

If your users have liked content on your site, keep it saved.

It is important to look at the top performing blogs and pages on your website when considering a website redesign.


Well, there is a reason why these pages or blogs are out performing the rest of your website. We will take a close look at these pages and see what makes them better.


Go to your web master tool. Then click on search analytics on the left menu. Here you will see a graph that gives you data on queries.

Click on Pages and check all the top options (clicks, position…..)

From here, you need to create a table where you will keep this data.


So far I have shared with you the steps you need to take to give an audit to your website.

Let’s recap!

You will start by analyzing your website’s content, number of pages, blogs and writing them down in a table or whatever method you prefer.

Once you have completed this, you will move into analyzing the analytics of your website and getting to understand your users. Also, in this part you will analyze the website’s current performance.

Part 2 of the website redesign process: Breaking down the project.

Budgeting your project is one aspect of the website redesign process. You also need to think about the time and the resources needed to complete this project.

In this section I will share with you with the key aspects that you and your designer / team need to break down.

1. Finding the right Person or Agency: 

Whether you choose to hire an agency or get a freelancer to help you with your project, there a couple aspects to keep in mind.

First, know that not every web designer or developer knows Digital Marketing. What you need to look for is for a person who knows digital marketing, as well as User Experience in web design.


Well, user experience helps you work towards achieving users needs. In other words, you walk them through an experience that makes them buy your products or services by solving their problems. But, if this website is not being pushed to convert leads, then it will be useless. So, hire a person that knows how to do both.

Second, think about your budget. If you are hiring an agency, you will most likely pay a good amount of money. So, think about what is the value of this website for you.  If you are going to be paying $10,000+ or may be more, do not see it as a big expense.

Remember you need to focus on Return of Investment. So if you pay 10k for a website, but make 20k from the new website,  your brand new website has been paid off.

2. Website content development: 

Content is key for any project. Actually, it is the best way to beat the big companies in the digital marketing game.

When breaking down this part, think about who will be writing your content. Are you going to do it yourself, or will you pay the agency to do it for you.

Another element to keep in mind is the type of content you will be using and the keywords.

Before any content gets written, you need to do a keyword research. As a result, you will know which are the keywords that you will be adding to the website’s content.

Spend some good time working on your website’s content. It will pay off at the end.

3. Website Redesign:  

Once you have completed your audit, you will know what has been working and what has not.

Think if your website needs a brand new website redesign, or if just needs a facelift.

Something to keep in mind, if your website is not mobile friendly, it might be better to do a brand new design. Google has been quite serious with website’s that are not mobile friendly.

4. Concentrate on defining your parameters:

One of the parts that can make a project last forever, is the fact that we think we need 100 features to fulfill 100 goals.

This can make a project last for months and months….


What you need to do, is to create a list of goals and work towards the ones that have a higher chance of obtainability and desirability.

Look at the diagram below to understand this part a bit more.


Part 3 of the website redesign process: Define your users, brands and goals.

In previous posts, I wrote on how to design a better website. One of the topics I focused on were users, users users…


One of the issues I see most of the time, is web designers or developers focusing on their clients needs. My question to you is, how often do you visit your website to buy your own products or solve your own problem?

I am sure your answer is ‘I don’t have to, I already know everything about my product’.

Instead of concentrating on the business owners needs all the time, learn about their customers. Create stories about their lives, break them down into demographics. Then, understand their goals and their needs. As a result, you will have a website that has been 100% crafted to make your users buy your products or service.

Note: I will suggest you to concentrate on at least 3 clients type.


Further defining your brand, gives the content strategist and the designer more knowledge on your business. This allows you to understand your culture, your clients, your voice and the way you want to be seen by your clients.

In the same post, I spoke about defining goals. Here, is where you concentrate on your client or on yourself.

If your goal is to give you the ability to add products with ease (Business Owner or employee need or objective), then you know you need a content management system.

Create goals in three main categories. From financial goals, marketing goals, and goals to help you get these other goals done.

Let’s recap a bit..

So far you know that you need to start by analyzing your current website.

Then, we spoke about breaking down your project. Understanding your team, budget, who is doing your project and what their tasks are.

After this, we spoke about creating user profiles and stories, aligning your business goals and understanding your brand.

Let me share with you a little story of a small digital agency with a big mind set. I called this agency Lion Development.

At this agency, one of my main focus has been to create a process that allows us to redesign or design a great website.

What I have created here, is a project road map or a process that consists of different workbooks that allow us to work through each step of the project.

As a result, we have implemented this road map to every project we did since 2015.

Want to know the results?

Not only we were able to grow our client list by 35 new clients, but also their websites’ were performing at a different level from their competitors.

When we analyzed the user flows on the website, they matched the story we wrote about them.

The needs and goals that were converted to features, were helping their clients achieve goals and buy products and services. These new websites are fixing their users’ problems!

Not only did this process work for our clients, but after I implemented on Lion Development‘s current website our business skyrocketed.


The last part of this post was not to brag about the progress at Lion Development. Instead, I used it as a way to show you that a process like the one I described, can you help  revamp your website and business.

I have used these steps many times, and have always shown to be effective.

Now it is your turn to use this guide to revamp your website or improve your client’s online business.

Before you go, I want to give you a bit of home work. I want you to read through this post, and if you have any questions feel free to ask me by commenting below.  In return to my answer, I would like you to share this post with your friends on your social media platforms.

Marketing on Facebook: 10 ways to enhance your social media marketing

Marketing on Facebook: 10 ways to enhance your social media marketing

10 ways to enhance your social media marketing.

Marketing on Facebook can be easy and help you generate your goals. For this blog I have been doing a bit of it myself.

Currently most of traffic is coming from Organic Search and Instagram! yes, Instagram. Over the last few weeks I have increase my Instagram followers from 452 to 520. My followers from Twiter have also been checking out and reading the content on my website.

I am not spending a lot of money on this, actually just $1USD or $2 USD per day. There are a few other things I want to ensure are good, before I dive deep into social media marketing.

I wrote a blog with similar content to this one for LionDevelopment’s website. As a result, I will enhance the previous marketing on facebook blog. Also, I will share a few more tips that can help you save money and time.

My Social Media Analytics are as follow:

Instagram:  Sept 7th 410 Followers / Sept 20th 524 Followers

Facebook Page: Sept 7th 0 Followers / Sept 20th 60 Followers

Twitter: Sept 7th 0 Followers / Sept 20th 77 Followers

This may not seem like much right? But guess what, the followers I am getting are very interactive. This is key for the network I am trying to build here.

What you will learn today:

  1. Analyze your competitors
  2. Understand your Facebook Audience
  3. When is the best time to post on Facebook
  4. What to post on Facebook
  5. Create landing pages within Facebook
  6. Get more people to view your post
  7. Use paid Ads
  8. When to promote post
  9. Test Strategy

Marketing on Facebook can help you save time and money!  

All companies are taking great advantage of social media. They are using it to generate leads and turn them into customers. With the help of companies like Facebook we are able to expand our reach world wide.

Have you ever wondered how you can improve your social media marketing? We all have!

One thing about social media marketing is that it can take a lot of your time if not managed right. As I work with clients to improve their social media presence, I have noticed a few patterns. These patterns have allowed me to create succesful campaigns for them and for my companies.

Before I dive in with you to talk about the different steps you can take, let’s talk about Facebook for a bit.

Did you know Facebook alone has over 1.654 billion users? Guess what? These users are actively engaged with content posted by businesses like yours. Most people spend at least 20 minutes on Facebook before they move on to other social platforms. This gives you great opportunities to show case your business.

In the last quarter of Facebook, they told us that there are over 50 million businesses. Also, most of them are creating ads or boosting posts.

Yes, Facebook makes great profits…

Let’s talk about marketing on Facebook. In this blog, I will show 5 easy steps that will help you to do better social media marketing.

Analyze your competitors

The best way to find out where to start, is by analyzing doing this main step.

Competitor’s analysis allows you to see:

  • What they are doing
  • The type of content they are using
  • Their strategy

If you are familiar with Facebook insights, you will know about an option called ‘Pages to Watch‘. This option may not provide you with a lot of data, but it is good to add your competitors to this list.

How to do this:

To find this feature, scroll all the way down on your insights page and you will see ‘Pages to Watch’. Here you can add your competitors pages or look at what Facebook recommends.  When this feature was first released, we were only able to see the total page likes. As from the last update you will be able to see:

  • The number of posts per week
  • User engagement
  • New  likes
  • Engagement report

Understand your Facebook Audience

Many people do not pay attention to their audience. As a result, a lot of the time and money spent on social media will not create a return of investment. Facebook insights allows you to see everything from posts to demographics.

If you click on the Insights tab, you will see on the left side an option titled ‘People’.

Click on it and it will show you all your demographics.

You will be able to see your fans, people who have already liked your page and, people who your posts have reached to. From working on your business you will know which is your target demographic. If you do not have one yet, check out my blog on 4 ways to create your target market.

When to post on Facebook

This is one of the most asked questions by my clients. If I were to tell you a specific time or tell you the one for my company, it will only harm your business. Posting on Facebook takes time, if you want to make this an easier tasks make sure to use a post planner tool.

Hootsuite: Allows you to link all your social media platforms into one account. The basic solutions are free, and let’s you schedule posts to your facebook page.

Postplanner: This web application is great, I have been using it for a while now. It allows you to schedule post is a organized manner, but also gives you content that is engaging! Makes the job a lot easier. Unlike Hootsuite, Post Planner is not FREE. The cost is just $7USD per month and allows you to sync different social pages into one platform.

Now that you have the tools to schedule your post, let’s go to Facebook to find out when is the best time to schedule. Click on the insight tab and choose ‘Posts’. The first thing you will see is a graph that tells you when your visitors are online.

This varies from business to business. Actually, from page to page. In the image below, you will notice some of the peek times are 10:00 am, 1:00 pm, 6:00pm, 8:00pm. Just above this graph you will be able to see the days from Sunday to Saturday. This will help you in scheduling more posts for the days you have more users.

What to post of Facebook

Your posts on facebook needs to be engaging. Getting your readers attention right away. You need to try to use posts like ‘5 ways to do XYZ’ or ’10 best real estate opportunities’. This type of post drives users into trying to find out more. In previous blogs I wrote on 4 tips for better content marketing. Improving your content will help you rank and make your users share your content.

Let’s look at how to do this through analytics. If you go back to your insight page, click on the option ‘Posts’. At the top of the page you will see another option ‘Post Types’. This option allows you to see which type of posts are working better. It gives you the ability to see if your images are more effective than link posts or even videos. To the right, it shows you the average engagement and reactions to your post. Look for the highest one, and pay attention to what made that post rank better.

Create landing pages within Facebook

Landing pages are different from web pages and your home page. The purpose of this type of pages is to help you sale a product, get leads or signs ups.

There are many tools that you can use if you do not know how to code.

One of the tools I will recommend is Wishpond. This application allows you to create  landing, pop ups and other marketing strategies.  What makes this tool so great, is that the templates available are all set to convert.

Another plus I will give Wishpond, is the ability it gives you to create landing pages for your website and Facebook. As a result, you can use it as a lead generation tool on social media.

Get more people to view your post

This is one of the statements i hear the most. Facebook has release media about this concern. They said that this can happen due to:

  • We are not sharing enough content through the day
  • The algorithm used by Facebook was build to show more relevant information to its users.

To give yourself the best chance of making it into your fans’ feeds, use the following strategies for your organic posts:

  • Use videos as part of your posting strategy. Videos attract 75% more users than any other type of media. Previous research showed that videos converted 8.7% better than images.
  • Check your page Insight: Take a look at your insight to see what has worked better in the past. If you notice a trend, then start to work with it.
  • Create Engaging content: If you are promoting post or adding a video, make sure your content is engaging. You want users to read or listen to what you have to say and share it after.

Use paid ads to improve marketing on facebook

Even though it is good to get organic likes to your post or page, you may want to add a paid option to this. Currently, on Facebook you will find two main ways to use paid advertising.

Post boosts: Boosting a post will increase it’s visibility in users’ newsfeeds. You can choose to have your post shown to your page fans, friends of your fans, or a custom target market. Targeting options for your posts include interests, age, gender, and location.

How to do this?

  1. Click on ‘Boost’ when creating a new post. You will also find this setting on old posts if you want to boost a post that’s already been published.

Using this method is a quick and easy way to extend your post’s reach. I would recommend you to boost post that are from your website or content relevant to you.

Promoted posts: This option gives more options to promote than the Boost post option.

To access this option, you need to go to the Facebook’s Ad Generator. Even though it serves the same purpose as Boosting, it will give you better budgeting and targeting options.

When to promote a post on Facebook

Promoting a post needs to be a smart decision. Generally speaking, you will promote posts help you achieve a goal, like driving traffic to your website. When you have a strong post to promote, I will recommend if you use the following formula:

Best practices for promoting or ‘stirring’ a Facebook post include asking yourself a number of questions about the shelf-life (S), timing (T), impact (I) and results (R) of your post, as seen here:

Facebook ads: Facebook offers a variety of other advertising options apart from promoting a single post. You can choose your ad type based on many objectives. As we’ve already discussed, one of these objectives is boosting or promoting a post.

Rotate your ad every 1-2 weeks: Particularly if you’re using specific targeting for your ad (and are therefore advertising over and over to a relatively small audience), it’s important to change up your ad’s image and copy every week or two. Using the same content over and over will result in “ad fatigue” or “banner blindness”, decreasing the chances of your ad getting noticed and clicked on.

Conclusion for marketing on Facebook

Now you have the basics to help you with your marketing on Facebook.

Using a platform like Facebook for marketing your business is a great idea. The market reach on this platform is great and will continue to expand. Understanding your audience is key, as well as providing great content.

Use social media to educate your clients, give them a behind the scenes of what your business is doing and keep them engaged.

Are there any other methods you have implemented for marketing on Facebook? Share with us in the comments below!