How would you like to find out my secret weapon for redesigning a website that generates powerful ROI?
Well today is your lucky day….
Today, I will pull back the curtains and share my website redesign process with you.
This process has been quite effective in my previous redesigns projects.
Part 1 of the redesign website process: Current Website Analysis.
1. Analyze your current website
Once a website has been running for a while, it will posses great data that will be used when redesigning a website.
If you are using an analytics tools on your website, this will be key when analyzing the current SEO status of your website.
By analyzing this data, we can also track the current website’s performance. As a result, we will know user demographics, where they are coming from and monthly number of users into the site.
Another part of your website we want to pay close attention to is the content. Moreover, this content can be enhanced to help you achieve your goals.
This content does not have to be thrown away, instead we will use some of it as part of your website redesign.
This is how you do it…
Start by analyzing the number of pages on your website. You can do this through your site map, or if you are using WordPress, you see your pages.
Second, look at the number of blogs available on your website. I will suggest that you store this content else where.
Third, look at features available on your website. In this part, it will be key, if you can put aside the ones that are used the most.
Last, make a list of the landing pages available on your current website. If you do not have any, then this is a good place to start creating one.
2. Analyze your website’s analytics
There are many decisions that can drive you to redesign a website. One of the most important parts to analyze is the statistics of your current website.
For this step, visit Google Webmaster tool and Google Analytics. Here you will be able to gather the following information:
- Organic reach
- Traffic from Social Media
- Top Referrals
- Marketing from Email list
- Direct Traffic
Another key element you need to find here, is the devices that your users are using to visit your website.
This same tool gives you the ability to see what devices and operating systems your users are using.
3. Most important pages, blogs and landing pages
If your users have liked content on your site, keep it saved.
It is important to look at the top performing blogs and pages on your website when considering a website redesign.
Well, there is a reason why these pages or blogs are out performing the rest of your website. We will take a close look at these pages and see what makes them better.
Go to your web master tool. Then click on search analytics on the left menu. Here you will see a graph that gives you data on queries.
Click on Pages and check all the top options (clicks, position…..)
From here, you need to create a table where you will keep this data.
So far I have shared with you the steps you need to take to give an audit to your website.
You will start by analyzing your website’s content, number of pages, blogs and writing them down in a table or whatever method you prefer.
Once you have completed this, you will move into analyzing the analytics of your website and getting to understand your users. Also, in this part you will analyze the website’s current performance.
Part 2 of the website redesign process: Breaking down the project.
Budgeting your project is one aspect of the website redesign process. You also need to think about the time and the resources needed to complete this project.
In this section I will share with you with the key aspects that you and your designer / team need to break down.
1. Finding the right Person or Agency:
Whether you choose to hire an agency or get a freelancer to help you with your project, there a couple aspects to keep in mind.
First, know that not every web designer or developer knows Digital Marketing. What you need to look for is for a person who knows digital marketing, as well as User Experience in web design.
Well, user experience helps you work towards achieving users needs. In other words, you walk them through an experience that makes them buy your products or services by solving their problems. But, if this website is not being pushed to convert leads, then it will be useless. So, hire a person that knows how to do both.
Second, think about your budget. If you are hiring an agency, you will most likely pay a good amount of money. So, think about what is the value of this website for you. If you are going to be paying $10,000+ or may be more, do not see it as a big expense.
Remember you need to focus on Return of Investment. So if you pay 10k for a website, but make 20k from the new website, your brand new website has been paid off.
2. Website content development:
Content is key for any project. Actually, it is the best way to beat the big companies in the digital marketing game.
When breaking down this part, think about who will be writing your content. Are you going to do it yourself, or will you pay the agency to do it for you.
Another element to keep in mind is the type of content you will be using and the keywords.
Before any content gets written, you need to do a keyword research. As a result, you will know which are the keywords that you will be adding to the website’s content.
Spend some good time working on your website’s content. It will pay off at the end.
3. Website Redesign:
Once you have completed your audit, you will know what has been working and what has not.
Think if your website needs a brand new website redesign, or if just needs a facelift.
Something to keep in mind, if your website is not mobile friendly, it might be better to do a brand new design. Google has been quite serious with website’s that are not mobile friendly.
4. Concentrate on defining your parameters:
One of the parts that can make a project last forever, is the fact that we think we need 100 features to fulfill 100 goals.
This can make a project last for months and months….
What you need to do, is to create a list of goals and work towards the ones that have a higher chance of obtainability and desirability.
Look at the diagram below to understand this part a bit more.
Part 3 of the website redesign process: Define your users, brands and goals.
In previous posts, I wrote on how to design a better website. One of the topics I focused on were users, users users…
One of the issues I see most of the time, is web designers or developers focusing on their clients needs. My question to you is, how often do you visit your website to buy your own products or solve your own problem?
I am sure your answer is ‘I don’t have to, I already know everything about my product’.
Instead of concentrating on the business owners needs all the time, learn about their customers. Create stories about their lives, break them down into demographics. Then, understand their goals and their needs. As a result, you will have a website that has been 100% crafted to make your users buy your products or service.
Note: I will suggest you to concentrate on at least 3 clients type.
Further defining your brand, gives the content strategist and the designer more knowledge on your business. This allows you to understand your culture, your clients, your voice and the way you want to be seen by your clients.
In the same post, I spoke about defining goals. Here, is where you concentrate on your client or on yourself.
If your goal is to give you the ability to add products with ease (Business Owner or employee need or objective), then you know you need a content management system.
Create goals in three main categories. From financial goals, marketing goals, and goals to help you get these other goals done.
Let’s recap a bit..
So far you know that you need to start by analyzing your current website.
Then, we spoke about breaking down your project. Understanding your team, budget, who is doing your project and what their tasks are.
After this, we spoke about creating user profiles and stories, aligning your business goals and understanding your brand.
Let me share with you a little story of a small digital agency with a big mind set. I called this agency Lion Development.
At this agency, one of my main focus has been to create a process that allows us to redesign or design a great website.
What I have created here, is a project road map or a process that consists of different workbooks that allow us to work through each step of the project.
As a result, we have implemented this road map to every project we did since 2015.
Want to know the results?
Not only we were able to grow our client list by 35 new clients, but also their websites’ were performing at a different level from their competitors.
When we analyzed the user flows on the website, they matched the story we wrote about them.
The needs and goals that were converted to features, were helping their clients achieve goals and buy products and services. These new websites are fixing their users’ problems!
Not only did this process work for our clients, but after I implemented on Lion Development‘s current website our business skyrocketed.
The last part of this post was not to brag about the progress at Lion Development. Instead, I used it as a way to show you that a process like the one I described, can you help revamp your website and business.
I have used these steps many times, and have always shown to be effective.
Now it is your turn to use this guide to revamp your website or improve your client’s online business.
Before you go, I want to give you a bit of home work. I want you to read through this post, and if you have any questions feel free to ask me by commenting below. In return to my answer, I would like you to share this post with your friends on your social media platforms.