5 ways to improve your coaching website

5 ways to improve your coaching website

5 Easy ways to improve your coaching website

Improving a website seems like everything everyone is talking about, right?

Well, your website is key to improving the experience of your coaching business’ customers. As a result, we have to ensure that your website is a peak performance.

On my last blog post, I spoke about the reasons why your coaching website may not be working as it should.

Today, we will discuss a few strategies you can use to fix the issues above and improve your website right away.

Who is this for:

1. For coaches who have a website and are looking to improve it

2. For a coach who is looking to build a website, but wants to see great solutions to the questions he or she may have

Let’s dive in..

For today’s blog, I will make it base in two types of coach practices –  Fitness coaches and Life Style coaches. But it can be used into any coaching website or even a blogger’s website.

1. Add White spaces or Improve white spaces on your website

This one is key for lifestyle coaches…

In many occasions, I have worked with clients who would like to see less white space on their website. Most of the time, we believe that all this extra space can be used to showcase products and services.

But in reality, white space shows good design and a relax experience for your customer. It helps your website focus on what really matters and on what will help you generate more leads, instead of having shiny objects that distract.

whitespaces for website

On research conducted by Crazy Eggs, and analytics company. It showed that having white space can help you increase conversation by 20%.

Imagine what this means to your coaching business?

2. Use attractive calls to actions

Your potential customers are on your website because they heard about you. Maybe they saw you on youtube, or even on a video with another coach.

When they login to your website, they will start to follow visuals cues which tell them where to click and how to move on to the next point of the customer’s journey. Calls to Action that are clearly placed on your website will help you move your customers through the sales funnel that you have set for your coaching business.

Keep in mind these two elements when creating CTAs:

1. Use actionable words

2. Make them pop

3. Use bullet points to describe the benefits of your practice

Bullets are very useful!

It allows your user to read through the information quickly and get an answer to their questions as quick as possible.

Let’s say you are a fitness coach and you have a new workout program and diet plan available. You want your potential buyers to read the benefits quickly, then move on to what it is all about and then sign up to find out more.

Great ways to have bullets on your website

 

If you were to do this with long paragraphs, your users will most likely get bored half way through the 2 paragraphs and move on to another website.

You only have 20 seconds to get someone’s attention online. So keep this always in mind.

The other great thing about bullets is that you can personalize them. As a result, you can add a flexing bicep as your bullet’s icon or a symbol that represents relaxation and a clear mindset.

4. Use amazing images

Images are great for all types of websites. But for a coaching business, they are key.

There is something interesting about human psychology and how we as humans would like to feel the emotions others are feeling.

We can call this envy, jealousy or whatever you would like to call it, but images are the only elements that can help you achieve this.

 

Great Images for your webiste

Imagine heading to a fitness coach website and see images of him/her at the gym training, great clients. Then, you scroll down and you see actual people and the before and after images.

If this does not make you feel like getting started, I do not know what will.

The key with images is to use them wisely. You really do not want to have images all over the website or images that do not represent your field of work. So use them wisely and see the effect they have your users.

5. Make sure your websites looks great on mobile

As a person who is constantly looking at coaches information in different fields, I can tell you I mainly do this on my mobile phone. And so does the rest of your potential customers.

 It is imperative that your website is mobile-friendly and easy-to-navigate no matter the screen type through which it is being accessed.

Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.

Mobile website

I hope these tips help you to improve your website. They are simple tips that make a difference and can help you achieve your goals. If you have any questions or any other tips that you would like to add, comment below. Let’s create a conversation.

get a website for your coaching business

why is my coaching website not working as it should?

why is my coaching website not working as it should?

Why is your coaching website not working as it should?

Your coaching business’ website is your number one sales tools. Am I right?
 
I am sure you totally agree with me on this one. Hence, you have to make sure that your website is working as it should.
 
I have worked with business coaches and life style coaches, who have an online presence. But, their websites are not helping them achieve their goals.
 
Keep in mind, some of these websites have beautiful designs and fonts..
 
My goal with this blog post is to help you understand what in your website is not working and give you a few tips on improving it.
 
So who is this blog post for:
 
1. Business Coaches
2. Life style Coaches
3. Fitness coaches
 
If you meet the criteria above, continue reading. If not, I am sure you will still learn a lot in this post.
 
So let’s dive in….
 

In this article, I’m going to give you three solutions to help improve the performance of your coaching website.

 
Let’s start with one of the biggest core problems…
 
I will say is that most coaches websites are build by corporate marketing firms that do not really understand how to translate a coach passion into a design. As a result, the websites that are design are not really aimed at the target market.
 
Let’s say you visiting a life style coach, you would imagine a simple, relaxing ambiance on the website. Yet, you might find yourself in a corporate looking website. How does this make you feel about the life style coach?
corporate websites for coaches
 
Instead, imaging entering a website that is gives you a sense of relaxation, smooth colors and fonts that help align the content with the same feeling. Now this is more like it, isn’t it?

evercoach website
 

Your Coaching website needs to invite and engage with your ideal customer

 

This is one of the main reasons why creating user personas for your coaching business is key. Your coaching website needs to be inviting and appealing to your clients.

The first thing, potential customers for your coaching business do is like at over asthetics of your site, the content and images.

Why?..
Well, no matter what type of coaching you do, it is a personal engagenment between you and that specific customer. One of the biggest ‘no no’ is talking about yourself in the third person. This is not emotional, instead, this creates a distant between you and that one client.
Coaching is about building trust and a personal connect.. 


Your coaching website is not showing that you are an expert on your field.

 

I have yet to meet a coach that woke up one day and was able to coach. I am sure, it has taken you years and in those years you built tone expertese and knowledge that you are ready to share.
Here is where videos and testimonials come in hand. In any lifestyle coaching website, videos are a must. There is nothing like creating a feeling, where you can actually see two persons experiencing an emotions.
Show your customers you care about your clients, and the results they have been able to achieve with your work. If you are a fitness coach, make sure to have before and after pictures, with some text or videos. This alone will help you increase your coaching business performance.

Your brand message is lacking a voice

 

Let’s imagine you are a fitness coach. You have created a website for your coaching business and a identity. Your branding is okay, but it needs a bit alignment to meet your customer needs.

Then, a person who needs motivation comes into your website. And reads ‘Change your body today’. What would this mean to them? is that message clear to your customers?


Remember, that everyone sees and understands things from their point of view. If your message is strong and engaging, it will make them read more and click on those amazing call to actions you have on your website.
When you are coaching, you are serving your customers. The idea is to create an experience that show cases what your value proposition as a coach is to them.
Now..
Go to your website and see if there you notice some of the elements I have described above. If so that is okay, every part of a business can be enhanced and aligned towards achieving its goals.
If you are a coach or a coach’s client, let us know in the comments what else you like to see on coaching websites. Let’s create a conversation.