A Resort with an unique personality

Deserves a brand that is unique to its attributes and goals.

I worked with this resort to help them create a powerful brand and visual identity that helped backed up its personality.

We also worked together to help them translate their identity into print and digitial, in order to keep a consistent look throughout all mediums.

Scroll down to learn more about what our engagement and the results my team and I were able to achieve

Rustic. Classic. Playful. Beautiful. Natural

473 is new and it is unique. But in the upcoming years we expect it to be a leading resort in the Caribbean. It has a unique land scape its founder began to shape many years ago. Today, the resort is fully opened and is starting to welcome its guests visiting the island.

The vision and goals of the founder and team were one of the elements that caught my attention, it is part of the core of the resort and of its personality. It is a beautiful place that gives you a different look and feeling to what visiting the island of Grenada and the Caribbean is.


  • Brand & Identity
  • Digital Marketing Consultant
  • Website Design and Development
  • WordPress Development
  • Print and Digital Design

Phase 1: Branding & Identity
An Interesting name must have an interesting brand.

The name of the resort tells you where it is located. The moment you arrive at the resort, you will notice its unique touch, colors and gardens. When you speak with its founder and team, you will hear the passion and vision behind everything that was built.

Here my job was to work towards translating all of this into attributes that will help my team create a visual translation of the brand. I ran a few workshops to understand the core of the brand, their goals and most importantly the persons they are looking to target.

The goal of this phase of the project was to really understand their vision and to align ourselves and thoughts with the thoughts and Idea of the team at the resort.

The workshops consisted of A session for Brand Attributes and X-Factors. Trying to understand what makes them the difference and their key value proposition.

Then I ran another session on Users, where we created a demographic based on three main customer types with their stories, objectives, and goals. In this session, we also aligned user goals, which became features of the website and the resort’s goals in terms of awareness, ability to work better and profitablity.

Phase 1: Branding & Identity
An Interesting name must have an interesting brand.

Once the strategy sessions were completed, we began creating mood boards and getting a feeling of the client’s taste and ideas. These mood boards were aligned with the users and brand’s attributes. The idea behind this part of the project is to start creating a bridge between a visual image of the brand attributes and the customers.

Once the mood boards were completed, our design team at Lion Development began to sketch ideas for the logo. Looking at it from different angles, typefaces, and icons. All related to the mood boards we created.

Phase 1: Branding & Identity

    While doing the strategies sessions, we noticed many unique elements in throughout the resort. There were decorations that are unique to them, touches that no one else on the island has. Hence, we started to translate and bring in together these visuals into the brand we were creating.
    From postcards to old records and vintage dominoes. All these elements give it a personality and are all great for design.

So what did we do with these elements?

Phase 2: Website Design and Development
Creating a unique and easy user experience for the hospitality industry is key.

During the first strategy session, I worked towards achieving the end users, creating stories on these personas and outlining their objectives and goals which are used as features on the website. From here, I worked with the team at the resort, to outline a roadmap that each of these individuals will take once making a decision to stay at the resort.

These roadmaps became wireframes, that we used to ensure the navigation throughout the website were as smooth and fast as possible. The reason behind this lies in the fact that many travelers have many resorts and hotels websites opened at the same time. Hence, we wanted their goals to be accomplished as soon as possible.

Once the customer’s journey and wireframes were completed, we began to work in the design. We brought in elements from the images above and gave the titles a different and aunthentic look.

From here, using designs tools such as Sketch Pro and Adobe User Experience, we began to give the wireframes a look and feel. This allowed us to have sessions where the client was also able to be part of the design and give their input to us.

Once the designs were finished, we used the same tools to create actual live website mockups for both the desktop version and mobile version. As a result, we were able to test the usability of the website on all platforms.

Phase 3: Preparing Print Material for Outreach
Almost time to launch it to the public and Key Marketing Material needs to be distributed.

As the website was being developed by our Web development team at Lion Development, I worked with the client to start creating all the Print Marketing Material they will need to start the outreach. We together to understand which piece of material will create the best impact. From here, we came up with two main brochures. First, a gate folded brochure where the images can create a powerful impact and this will be used to target potential buyers. Second, we chose a tri-fold brochure to target potential guests. As a bonus, we also worked towards designing rack cards that can be place at many physical locations throughout the island.

Phase 4: Digital Marketing Campaign for a Boutique Resort
There is no better platform for resorts than Instagram to create Awareness

Instagram is now king of over 1Billion users. This platform is key for resorts to create awareness as there are no other distractions when looking at images or videos on Instagram.

We began working with Instagram within a few weeks in January. Having this platform set as a business account, it allowed us to get analytics on the users, their demographics, when to post and what sort of images and videos to post.

We also brought it the look of the website into Instagram. Where we worked withinstagram stories to highlight key points of the new blog posts and drive people into going to the blogs to read more. 

Currently, our goals with Instagram is to reach 5,000 followers within the next three months and work towards making them one of the leading social media pages in the island.

Did you like what you saw? 
I can help you align your resort and hotel with the customers who love to experience it.