IT HAS BEEN QUITE A JOURNEY
I am Leopoldo Pirela, the Co-founder and Digital Marketing Strategist at Lion Development.
BUSINESS SUCCESS IS NOT JUST ABOUT ONE TOOL OR ONE PLATFORM
It is about aligning your business to your customers using the right set of tools and platforms.
FROM WEBSITE DESIGN TO UNDERSTANDING BUSINESSES AND USERS
I began working as a website designer and freelancer. As a result, I took work that required me to help companies create an online presence for their businesses. What I found is that there was a piece of the puzzle missing.
Why did a great design not drive new customers? Why is the website not generating new sales? What I learned is that a website is just part of the business plan.
Hence, I began studying business strategy, marketing, and sales, as well as, business models and designing businesses. This, alongside my website design years of experience, helped me shape what my goals are when it comes to helping my customers.
It is not about building a website or an SEO campaign. It is all about using the right tools, my toolkit, to help you create a bridge between your business and your customers, in a way that their experience is untouchable and your business value is seen and understood. That is what I do, and what I have been focusing on.
STRATEGY LEAD BY A PROCESS GENERATES STRATEGIC RESULTS
I believe in working side-by-side with you, to achieve goals and objectives for your business.
I bring in a crafted process to help you achieve results.
The process I use to work with my clients is proven to show results. I work towards creating delight.
MY PROCESS HAS YOU IN ALL STEPS OF THE WAY
THE START: Strong conversations lead to deep understanding of problems. I start every project with a deep conversation with my clients. From here, we move into a strategy session which is a must for every project I take on. In this session we revise or build the core of your brand, business and customers. As a result, I am able to start aligning you with your customers.
RESEARCH: I dive deeper into understanding what else may be lacking or needs to be built for your business to grow. Hence, together we do not only work towards a social media strategy or website, but towards ensuring all the tools your business needs are also aligned to achieve their goals.
STRATEGY CREATION: I work towards outlining a strategy that we will approach for the next 6 to 12 months. This strategy takes place in different mediums and tools that will ensure your business reaches its goals
STRATEGY IMPLEMENTATION: Once the strategy has been conceived, I bring in the tool kit that makes up Lion Development and start to implement the strategy. From website design, print, social and search marketing to sales alignment and training, I ensure your business succeeds.