5 Easy ways to improve your coaching website
Improving a website seems like everything everyone is talking about, right?
Well, your website is key to improving the experience of your coaching business’ customers. As a result, we have to ensure that your website is a peak performance.
On my last blog post, I spoke about the reasons why your coaching website may not be working as it should.
Today, we will discuss a few strategies you can use to fix the issues above and improve your website right away.
Who is this for:
1. For coaches who have a website and are looking to improve it
2. For a coach who is looking to build a website, but wants to see great solutions to the questions he or she may have
Let’s dive in..
For today’s blog, I will make it base in two types of coach practices – Fitness coaches and Life Style coaches. But it can be used into any coaching website or even a blogger’s website.
1. Add White spaces or Improve white spaces on your website
This one is key for lifestyle coaches…
In many occasions, I have worked with clients who would like to see less white space on their website. Most of the time, we believe that all this extra space can be used to showcase products and services.
But in reality, white space shows good design and a relax experience for your customer. It helps your website focus on what really matters and on what will help you generate more leads, instead of having shiny objects that distract.
On research conducted by Crazy Eggs, and analytics company. It showed that having white space can help you increase conversation by 20%.
Imagine what this means to your coaching business?
2. Use attractive calls to actions
Your potential customers are on your website because they heard about you. Maybe they saw you on youtube, or even on a video with another coach.
When they login to your website, they will start to follow visuals cues which tell them where to click and how to move on to the next point of the customer’s journey. Calls to Action that are clearly placed on your website will help you move your customers through the sales funnel that you have set for your coaching business.
Keep in mind these two elements when creating CTAs:
1. Use actionable words
2. Make them pop
3. Use bullet points to describe the benefits of your practice
Bullets are very useful!
It allows your user to read through the information quickly and get an answer to their questions as quick as possible.
Let’s say you are a fitness coach and you have a new workout program and diet plan available. You want your potential buyers to read the benefits quickly, then move on to what it is all about and then sign up to find out more.
If you were to do this with long paragraphs, your users will most likely get bored half way through the 2 paragraphs and move on to another website.
You only have 20 seconds to get someone’s attention online. So keep this always in mind.
The other great thing about bullets is that you can personalize them. As a result, you can add a flexing bicep as your bullet’s icon or a symbol that represents relaxation and a clear mindset.
4. Use amazing images
Images are great for all types of websites. But for a coaching business, they are key.
There is something interesting about human psychology and how we as humans would like to feel the emotions others are feeling.
We can call this envy, jealousy or whatever you would like to call it, but images are the only elements that can help you achieve this.
Imagine heading to a fitness coach website and see images of him/her at the gym training, great clients. Then, you scroll down and you see actual people and the before and after images.
If this does not make you feel like getting started, I do not know what will.
The key with images is to use them wisely. You really do not want to have images all over the website or images that do not represent your field of work. So use them wisely and see the effect they have your users.
5. Make sure your websites looks great on mobile
As a person who is constantly looking at coaches information in different fields, I can tell you I mainly do this on my mobile phone. And so does the rest of your potential customers.
It is imperative that your website is mobile-friendly and easy-to-navigate no matter the screen type through which it is being accessed.
Recently, Google started penalizing sites that aren’t mobile optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.
I hope these tips help you to improve your website. They are simple tips that make a difference and can help you achieve your goals. If you have any questions or any other tips that you would like to add, comment below. Let’s create a conversation.